what is google adwords?

what is google Adwords


Google AdWords is a pay-per-click advertising platform. It helps advertisers to show their ads to people searching for their products or services in Google Search, the Google Display Network and YouTube. It’s the most popular online advertising program that allows businesses to promote themselves on the internet.

what is google adwords

What is Google AdWords?

Google AdWords is a pay-per-click advertising service that helps businesses advertise their products and services to people who are interested in them. You can use it to reach potential customers who are actively searching for your business — and you only pay when someone clicks on an ad.

If you want more information, please visit https://www.google.com/intl/en/ads/adwords/.

AdWords Introduction

Google AdWords is a pay-per-click advertising service where you only pay for the people who click on your ad. You can use it to promote your business and attract new customers, or to increase the visibility of your website. AdWords is one of the most widely used paid search platforms in the world, with billions of searches made every day through Google.

AdWords allows you to run an advertisement whenever someone types any keyword related to what you want them to see into Google Search or other Google properties like Maps or YouTube. For example if you sell widgets and are trying to find more customers then an ad may appear when someone types in “buy widget” into Google search (or maybe even as soon as they open their browser).

Who uses Google AdWords?

Google AdWords is a very powerful tool for:

  • Small businesses. You’re a startup and don’t have much money to spend on advertising, but you want to see what kind of response you can get.
  • Startups. You’re still working out your model and want to gather some data to inform future decisions about how your company will be marketed.
  • Medium-sized businesses or startups that have already launched their product or service but haven’t yet grown enough in terms of revenue or audience size to warrant spending thousands of dollars per month on marketing campaigns with big ad agencies (which can cost anywhere from $10K/month to $100K/month). If this sounds like your business situation right now, then Google AdWords might be an ideal solution for you because it’s relatively inexpensive while still giving you access to one of the best advertising platforms in the world!

How it works?

Google AdWords allows you to advertise your business or website on Google, YouTube and the Google Display Network.

You can advertise in many ways with AdWords:

  • Search – Your ad appears above or below the search results when someone searches for keywords relevant to your business.
  • Display – Your ad appears on publisher websites that host ads on their site such as news sites, blogs and social media platforms.
  • Mobile App – Your app is promoted through mobile app stores where people searching for apps can find you.

Campaigns and their settings

A campaign is a group of ads that share the same budget, bidding strategy, and other settings. You can create a campaign with many ad groups, each containing one or more ads. Each ad group is like a mini-campaign with its own set of targets, bids, and budgets.

Ad groups contain your ads and narrow down who sees them based on keywords or topics related to your business or product. For example: if you are selling yoga mats online and want people searching for “yoga mats” to see your ad about yoga mats for sale at $20 each (and not just anyone else), then you’ll need an ad group.

Campaign settings

Once you’ve chosen a campaign type, you’ll be able to configure the following settings:

  • Campaign name. This is the title of your ads and will help users identify what they’re looking at. If a user searches for [best hotels], they’ll likely see an ad with that exact phrase in it, which is helpful if they’re looking for information on where to stay while visiting their favorite city.
  • Select a campaign type. Campaign types are organized into two categories: standard and advanced (and these are further broken down by subtypes). While standard campaigns offer no additional features, advanced campaigns allow you to take advantage of more nuanced targeting options, like remarketing or audience lists, as well as conversion tracking and budget management tools that help improve performance over time.* Setting a daily budget.* Setting start date and end date * Setting bid strategy

Creating an ad group

An ad group is a collection of ads that will be shown to people who may be interested in your business. When you create an ad group, you’ll include information about your product or service and the keywords related to that product or service. In turn, Google will display those ads whenever someone searches for one of these keywords.

Here’s how to create an ad group:

  • Log in to your AdWords account at https://www.google.com/adwords/.
  • Click the “Campaigns” tab (or navigate to it by clicking [Campaigns] at the top).
  • Click “New campaign.” This will take you to the Campaign Creation page where we’ll fill out our new campaign’s details!

Choose ad group type and create an ad group name.

You’ll also need to give the ad group a name that’s relevant for your business and product. This helps you understand what each ad group is about, so it’s easier to manage your campaigns in the future. For example, if you sell bottled water in stores all over the country and want to advertise on Google Search and Google Maps, create two ad groups: “water” and “bottled-water.” When you add keywords or negative keywords later in this process (more on those later), they will automatically apply across all ads within those two ad groups because they have identical names.

You can either choose manual bidding or automatic bidding when creating an AdWords campaign. With automatic bidding enabled by default, AdWords automatically optimizes performance based on factors such as cost-per-click (CPC), but with manual bidding enabled by default, you control how much to bid for each keyword using either target cost per acquisition (CPA) or target return on investment (ROI). If you don’t have time to monitor your accounts regularly enough or are new to paid search engine advertising altogether then we recommend starting with automatic bidding since it does most of the heavy lifting for you!

Enter location, languages and audience.

Google AdWords is a pay-per-click advertising service that helps advertisers to show ads to users who are searching for specific keywords.

You can create a campaign targeting people in your country and language, or create a campaign with multiple countries and languages. You can also choose the devices on which you want your ads to appear (desktop, mobile, tablet).

Google AdWords is a tool that can help bring in new customers to your business if you have a bit of money to invest.

Google AdWords is a tool that can help bring in new customers to your business if you have a bit of money to invest.

The biggest advantage of Google AdWords over other advertising platforms is that it’s incredibly easy to set up and use. You don’t need any special skills or knowledge, just some basic computer literacy and then you can dive right in. And once you’re running your campaign, Google will even give you helpful tips on how to improve!


If you have a product or service that you want more people to know about, Google AdWords is the way to go. You can advertise on the search engine’s sites or use other websites and social media platforms where your ads will appear when someone types in a certain keyword or phrase. This method of advertising has been around since 1999 when it was first introduced by Google as part of its aim to provide relevant results for searchers who are looking for information online.

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