what is YouTube marketing? How does it work?

YouTube marketing is a hot topic these days. It’s no surprise that there are a lot of people looking to get into this field, but what exactly is it? And how does it work? In this article, I’ll explain everything you need to know about YouTube marketing tactics and strategies so that you can decide if it’s right for your business or organization.


YouTube marketing is the process of creating and distributing videos for marketing purposes. It involves one or more people creating original content that is shared across the web, including social media platforms like Facebook and Instagram as well as news sites like CNN and Fox News.

Most often, these videos will be short (under five minutes) but they can also be longer if they have more information or value to share with their audience.

The point here is not just to create a bunch of random videos on YouTube; instead, it’s about finding ways you can use your channel(s) effectively by adding value to your viewers’ lives through targeted messaging around products or services they might be interested in buying or using themselves!

How does YouTube Marketing Work?

YouTube is a video-sharing platform that allows users to upload, share, and view videos on the internet. It’s one of the most popular websites in the world, and it’s owned by Google (the largest search engine).

YouTube has become more than just a place where people watch funny cats or cute babies dance; it’s also an excellent place to promote your business because people love watching videos about virtually anything: animals doing cute things; celebrities talking about their favorite products; cooking shows with some crazy antics happening behind-the-scenes at restaurants while they’re filming—there are thousands of different types of content on YouTube!

What are the benefits of YouTube marketing?

YouTube is the second-largest search engine in the world, with more than 2 billion users who watch over 5 billion hours of content every day. That are a lot of eyeballs on YouTube, which means it’s an ideal platform for marketers to reach their audiences. If you’re looking for another reason why your business should use YouTube marketing strategies: Here are five big ones:

  • It’s fast-growing—YouTube has been growing at a rate of 25% per year since 2010, according to Statista (and even faster if you include mobile views). So if your business isn’t already using this platform for video marketing purposes now—or if it just needs some help getting started—now may be as good a time as any!
  • It’s effective—According to ComScore Media Metrix data from June 2017: “The average time spent by consumers watching videos across all platforms was 11 minutes and 12 seconds per visit.” In other words: The average viewer spends about 25% more time watching video content on their mobile device than they do watch TV (or listening via radio).

Who should use YouTube Marketing?

There are many reasons why you should use YouTube marketing. Here are the top 5 reasons:

  • It’s free! You can get started with a low-cost plan for your channel, and then scale up as you grow.
  • The content is already there—it’s already been developed and tested by hundreds of thousands of people just like you. This means that it has been optimized for engagement, so making changes is easy (and fun).
  • Video content is easier than text-based or static images to understand quickly because our brains are wired to process visual information faster than verbal ones do.
  • Videos have been shown to increase customer service satisfaction by 8X compared with normal emails; improve sales conversion rates by 15%; boost conversion rates on web pages by 10%; make people happier when they interact with your brand!

What are the disadvantages of YouTube Marketing?

  • YouTube is a crowded space. You can’t escape the fact that there are hundreds of other channels, blogs and websites competing for your attention.
  • YouTube is a paid platform. You have to pay for each video you upload and it costs money every month to keep your channel active.
  • YouTube is a long-term strategy (and not just because it takes time). Your initial investment will grow over time as you build up subscribers and views on your videos, but this means that unless you’re willing to invest in regular content creation efforts year-round then YouTube marketing may not be right for you!

What are the best practices for YouTube marketing?

YouTube is one of the most popular social media platforms. It’s also a great way to build your brand, attract a new audience, and increase your authority. Here are some best practices for using YouTube as part of your marketing strategy:

  • Create videos that are relevant to your audience. If you have an educational video about how to do something better than other people, post it on YouTube so that people who are interested in learning more about that topic can find it easily and subscribe (if they’re not already following you). If you’re selling products online—such as books or clothing—you can create videos showing off what makes them unique from other products in their category by highlighting key features such as durability or design details; these will help make those items stand out from competitors’ offerings while simultaneously making viewers feel like they’re getting more value for their money because there aren’t any annoying ads popping up all over screen space during viewing time!
  • Use a channel as part of building brand awareness among potential customers/clients who might want something similar but not quite right yet–this way when someone searches keywords associated with those categories specifically related by interest/needs within said niche market area(s)

Who are some popular brands that use video marketing on YouTube?

  • Microsoft
  • Coca-Cola
  • Netflix

These are just a few of the many brands that use video marketing on YouTube. They each have their own strategies for creating high-quality videos, but all follow the same basic formula:

  • Get people excited about your brand by showing them how great it is (or how cool you are). This can be done through funny or dramatic stories, but don’t forget to tell them why they should care about your product/service!
  • Tell them where they can find more information about your company, so they can learn more about what makes you unique as a company/product/service provider, etc…

With over 1.5 billion users and billions of videos uploaded, it is safe to say that video content is king..

With over 1.5 billion users and billions of videos uploaded, it is safe to say that video content is king. YouTube is the second largest search engine (behind Google), the second largest social network (behind Facebook) and the second largest video site (behind Vimeo). It’s also one of the most popular video hosting sites in the world!


YouTube is a great place to create video content that people will want to watch. Unless you have a ton of money or assets, it’s not going to be easy for any company – especially small businesses – to get their foot in the door when it comes time for video production. YouTube it may be, but there are definitely some things that need tweaking before you can take advantage of all this platform has to offer.

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